Descrição Ótimo, usado como novo, difícil de se encontrar, brochura 23/18, sem avarias, cortes claros, páginas limpas, capa brilhando, 3ª edição, ilustrado, levíssimos e poucos grifos a caneta marca textos, 192p.Key benefit: strategy and the business landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.Key topics: origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.Market: this text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
Saiba mais