Descrição Cw Sg 22 - Exemplar importado, usado, manuseado, conservado, capa dura com sobrecapa, notas e vasto index, 326 páginas. How companies can stay competitive in a world of total transparency. With their first book 1993s The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term. The importance of this "trustability" will transform every industry. Retail banks wont be able to rely as much on overdraft charges
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