Descrição Foto do livro anunciado - This work on business strategy centres around the task given to the reader to revitalize MedTech, a troubled 150 million company, within five years. The reader is challenged, chapter by chapter, to hammer out the tough sequence of choices that a chief executive must make. The fictional result is the life or death of MedTech; the real-world result is an interactive business adventure that turns managers and employees at all levels into better strategists and decision-makers. - brochura - 246 paginas - 15 x 23 cm - corte com manchinhas de acidificação, livro aparentemente nunca manuseado, miolo perfeito - H8
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