Livro Powerful Exhibit Marketing: the Complete Guide to Successful Tra

P - Livro em muito bom estado de conservação: miolo firme, corte, borda, lombada e capa bons. Sem grifos, anotações, rasuras, dobras, páginas rasgadas, faltantes ou com furos de traça. Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9 to a staggering 29. In 2003, North America alone hosted over 13, 000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to in... - 20167716