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H2H Marketing
Philip Kotler
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- Editora: UmLivro
- Ano: 2020
- ISBN: 9783030595302
- In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way everybo