Livro: H2H Marketing - Philip Kotler

imagem ilustrativa

Salvar edição

Editora: UmLivro
Ano: 2020
ISBN: 9783030595302
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way everybo

Philip Kotler | 2020

Descrição: 1. The Current State of Marketing.- 2. The New Paradigm: H2H Marketing.- 3. H2H Mindset: The Basis.- 4. H2H Managem... Veja mais

H2H Marketing