The Man Nobody Knows

Descrição: Bruce Bartons 1925 effort to reconfigure Jesus for the Roaring Twenties turned into one of the great best-sellers of the century. In The Man Nobody Knows, Barton depicted Christ as a mans man, not the meek, effeminate figure he had encountered in Sunday School. No Puritan or Prohibitionist, this Jesus turned water into wine and was the most popular dinner guest in Jerusalem. Here was the worlds first advertising man, whose parables sparkled as models for modern jingle writers. (Barton had co-founded the celebrated advertising firm of Batten, Barton, Durstine and Osborne.) Here was Christ, the worlds greatest business executive, who picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world. When in the 1950s Barton felt compelled to revise his often-reprinted book for a new generation, he blurred its focus. In this new edition, the historian Richard Fried revives the primary source in Bartons original language. Mr. Fried explores the books rich insights into the culture of the 1920s, revealing not only the union of religion and business but changing attitudes toward consumption and leisure, sexuality and the roles of men and women.

Respeitamos a lei do direito autoral. Informe a Estante.

Veja outros livros do vendedor UmLivro

Veja The Man Nobody Knows em outros vendedores

Veja outros títulos de Bruce Barton