Mobilizing Invisible Assets
Hiroyuki Itami - 7587
Tipo: seminovo/usado
Editora: Harvard University Press
Ano: 1987
Estante: Economia
Peso: 820g
ISBN: 9780674577718
Idioma: Inglês
Cadastrado em: 09 de janeiro de 2024
Descrição: capa dura bem conservado Successful corporate strategies, says this leading professor of management, depend upon dynamic marshaling of a firms "invisible assets"--information-based resources such as technological know-how, the visibility of a brand name, or knowledge of a customer base--as well as tangible assets such as people, goods, and money. Hiroyuki Itami emphasizes the ways strategy must fit the firms external environment (customers, competitors, and ever-changing technology) and also the importance of internal fit within the organization. He uses invisible assets as a single organizing concept to discuss the appropriateness of strategy in each area. Strategy, Itami insists, must be adapted to rapidly changing conditions and must sometimes be prepared in advance of expected chang
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