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Scientific Advertising
Claude C. Hopkins
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- Editora: Cosimo
- Ano: 2010
- Idioma: Inglês
- ISBN: 9781616403935
- In this groundbreaking 1923 work, written after he retired as president and chairman of one of the worlds biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: how advertising laws are established the importa
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