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Political Marketing
Jennifer Lees-Marshment
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- Editora: UmLivro
- Ano: 2019
- ISBN: 9780815353225
- Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflecti
Descrição: Substantially revised throughout, the third edition of Political Marketing continues to offer students the most com... Veja mais