Dealmaking: the New Strategy of Negotiauctions

Descrição: Foto do livro anunciado - In Dealmaking, Subramanian provides classroom-tested examples of "negotiauctions" as diverse as buying a house, haggling over the rights to the television show Frasier, or selling "toxic" assets into the U.S. government’s bailout fund. With each scenario, he identifies the specific moves that ensure success. The first book to bring together auction and negotiation strategies in a meaningful way, Dealmaking is an indispensable guide to negotiating deals in the twenty-first century.- brochura - 236 paginas - 14 x 21 cm - miolo perfeito, sem anotações, grifos ou danos - B8

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