Marketing of Hospitality and Tourism

Descrição: ....G2-P1480....Livro nunca lido, apenas com algumas manchas e com etiqueta na capa....THE most widely used Hospitality marketing bookthis four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in todays global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the books position as the definitive so... - 2016225338

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