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The Business of Aspiration
Ana Andjelic
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- Editora: UmLivro
- Ano: 2020
- ISBN: 9780367554408
- The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their s
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