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The Alignment Factor: Leverging the Power of Total Stakeholder Support
Cees B. M. Van Riel
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- Editora: Reputation Institute
- Ano: 2012
- Idioma: Português
- ISBN: 9780415690751
- Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences s
Descrição: Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeh... Veja mais