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Sport Brands
Patrick Bouchet
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- Editora: UmLivro
- Ano: 2013
- ISBN: 9780415532853
- Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological ap
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