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Relational political marketing in party-centred democracies
Helene P.M. Johansen
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- Editora: Taylor & Francis Ltd
- Ano: 2012
- ISBN: 9781409439059
- Relational political marketing in party-centred democracies
Descrição: This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream econ... Veja mais