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The Strategy of Desire
Ernest Dichter
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- Editora: UmLivro
- Ano: 2012
- ISBN: 9781614273479
- 2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanaly