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Livro Scientific Advertising
Claude C. Hopkins
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- Editora: www.bnpublishing.com
- Ano: 2010
- Idioma: Inglês
- ISBN: 9781607962366
- Claude Hopkins, the father of modern advertising techniques, believed that Advertising is salesmanship, and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are a
