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Reason Why Advertising - With Intensive Advertising
John E. Kennedy
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- Editora: UmLivro
- Ano: 2017
- ISBN: 9781387174157
- ""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it