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Hands-On Data Science for Marketing
Yoon Hyup Hwang
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- Editora: UmLivro
- Ano: 2019
- ISBN: 9781789346343
- Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehe
Descrição: Optimize your marketing strategies through analytics and machine learningKey Features:Understand how data science d... Veja mais