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Full Funnel Marketing
Matt Heinz
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- Editora: UmLivro
- Ano: 2016
- ISBN: 9780615664507
- It's no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today's "full funnel" marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales pro
Descrição: Its no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and ... Veja mais