Crossing the Chasm: Marketing and Selling Disruptive Products to Mains

Geoffrey A. Moore

  • Editora: Collinsbusiness
  • Ano: 2006
  • Idioma: Inglês
  • ISBN: 9780060517120
  • livro em ótimo estado de conservação, 227 páginas, Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mains

Crossing the Chasm: Marketing and Selling Disruptive Products to Mains

Geoffrey A. Moore | 2006

Descrição: livro em ótimo estado de conservação, 227 páginas, Here is the bestselling guide that created a new game plan for m... Veja mais