The End of Advertising as We Know It

Descrição: POC 128 - Exemplar importado, usado, pouco manuseado, brochura, 22X 14, 4 cm, conservado, 240 páginas. In this follow-up to his bestselling book "The End of Marketing As We Know It", Sergio Zyman, Coca-Colas renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction...

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