Send Em One White Sock

Descrição: Capa dura com sobrecapa. Sobrecapa e borda superior com leves marcas devido a exposição em prateleiras. In their previous books, marketing gurus and bestselling authors (Maximarketing, Beyond MaxiMarketing) Stan Rapp and Thomas L. Collins gained a loyal following, and revolutionized the way goods and services are advertised, promoted and sold globally. Now, in Send Em One White Sock, they have distilled 66 of the best ideas from their latest research into what pacesetting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing commandment. Each commandment is followed by a brief explanation and a discussion of how the idea was successfully used by a particular marketer. Case studies of individual companies which demonstra

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