The Internet Marketing Plan

Descrição: Acompanha CD-ROM lacrado. Capa com leves marcas devido exposição em prateleiras. Bordas superior e inferior com pequenas manchas de oxidação. Since The Internet Marketing Plan was published, online advertising has changed dramatically, from the emergence of personalized ad delivery servers to sales affiliate programs to sophisticated Web measurement tools. In addition, several aspects of offline marketing media have been revised to account for the Internets impact. The second edition of The Internet Marketing Plan will address these and many more industry changes. Why a new edition? Online marketers are not evaluating the Internet with the same strategic thinking they once used for more traditional media. Businesses are finding out the hard way that marketing effectively on the Internet c

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