Strategic Marketing: Plannning and Control

Descrição: The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- Coverage of key developments in customer relationship management, business ethics, market-led orientat.. Ótimo estado de conservação. 332 páginas; 20/12/23 - T. OK.

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