The Balanced Scorecard Customer Knowledge Internal Business Processes

Descrição: The Balanced Scorecard translates a companys vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. Edição Capa Dura contendo, 322 paginas em Ótimo estado de conservação, sem assinaturas, sem textos grifados. Dimensões : 16, 5 x 24, 5 cm

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