The Influence of Culture on the Shopping Intention of consu
Pejman Sheibani Esferjani
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- Editora: KS OmniScriptum Publishing
- Ano: 2012
- Idioma: Inglês
- ISBN: 9783659159909
- Culture is one of the most important aspects of our life, it plays a key role in how people think, behave, interact and all in all adopt and develop life styles. Thus, it influences the behavior of people in markets. It thus is a key aspect of how markets works and when in comes to marketing as a sc
Descrição: Culture is one of the most important aspects of our life, it plays a key role in how people think, behave, interact... Veja mais