Livro strategic marketing management - the framework, 10th edition

The marketing plan handbook, 5th edition

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SKU: 29698701. Condição: USADO. . MB27112021 / 156 D / ADM / Livro em idioma inglês / Em Capa Dura sem Sobrecapa / Em muito bom estado de conservação / Capas com leves marcas de manuseio / Corte e bordas claros, sem amarelados / Texto apresenta alguns poucos grifos, à caneta marca texto na cor amarela, sem que comprometa a boa leitura / Foto original do livro / 276 páginas / Formato 19.5x24 cm. / ...

Livro usado em bom estado, brochura, em inglês, 274 páginas, 20cm x 24cm. Sem marcações ou sublinhados. LU25.

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systematic approach to identi...

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systematic approach to identi...

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systematic approach to identi...

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systematic approach to identi...

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systematic approach to identi...

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systematic approach to identi...

New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value.This book offers a systematic approach to identi...