A revolução digital impôs uma nova realidade às empresas. Os modelos de negócio e a arquitetura organizacional tradicionais já não dão conta de produzir as respostas adequadas e em tempo hábil aos desafios do ambiente, aos anseios dos clientes e à concorrência. É nesse cenário que emerge o Agile, uma mentalidade que vem moldando a cultura das empresas mais inovadoras do mercado e permite que elas ...

Talvez você já tenha ouvido falar sobre agile ou metodologias ágeis, mas o emprego desta mentalidade e suas ferramentas ao marketing é um fenômeno bem mais recente. Em Agile Marketing: como as metodologias ágeis e o uso de dados estão revolucionando a gestão do marketing, Neil Perkin, reconhecido especialista na área, discute a profunda transformação pela qual a gestão do marketing está passando.N...

Agile marketing

Livro em estado de novo. Formato brochura com páginas claras, miolo firme, cortes limpos, sem avarias.

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in todays changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater effic...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in todays changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater effic...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in todays changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater effic...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in todays changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater effic...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in todays changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater effic...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in todays changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater effic...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in todays changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater effic...