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Conversion Optimization
<DIV><P>How do you turn website visitors into customers? </P><P><I>Conversion Optimization</I> offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're invol...
2020