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Making Marketing Happen
Livro novo não lido de estoque de livraria brochura 19 x 25 cm. 377 pág. Making Marketing Happen is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their mar...
2005
1 novo
R$ 87,74