What Makes Business Rock - Building the Worlds Largest Global Networks

Descrição: -- Ótimo Estado (dedicatória do autor na folha de rosto - Ilustrado com fotos ) -- 281 páginas -- formato 16x23cm -- Capa Dura com sobrecapa -- fla2 *** What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. Its a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of...

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