Making News - a Straight-shooting Guide to Media Relations
David Henderson
R$ 25.00 - 25 %
Tipo: seminovo/usado
Editora: Universe Star
Ano: 2006
Estante: Comunicação
Peso: 600g
Idioma: Inglês
Cadastrado em: 08 de julho de 2018
Descrição: Usado e manuseado, em ótimo estado. 211p. Em inglês. Making News: A Straight-Shooting Guide to Media Relations is an insiders look at todays changing news media with essential tips for:How to ensure your story will be chosen as todays newsHow to gain credibility and achieve effective coverage. How to better communicate with reporters, editors and producers. How to use media coverage to build a distinctive brand image. From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.
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